The online vintage and retro boutique History’s Attic was created by Claire Kenyon in March 2009. I really like the idea of being able to go online anytime and browse clothes and accessories from classic era’s of fashion. Other features include a wonderful ‘Find it in the attic’ service where they will try to source a specific piece you have requested and ‘Made in the attic’ a handmade vintage inspired jewellery range and wedding accessories.
Since I was a teenager in the 90’s I’ve been drawn to more of a grunge or glam (depending on the occasion) rock chick style but I’ve started to gain a real appreciation for well cut timeless pieces of fashion so I decided to find out more a bit from Claire Kenyon.
What icons and eras does the brand take it’s style inspiration from?
“We love classic style icons. Audrey Hepburn is an obvious but instrumental inspiration along with Elizabeth Taylor, Grace Kelly, Bridgette Bardot, Sophia Loren, Rita Moreno Coco Chanel and many many more.”
“The 1920s are a huge inspiration. We love all things that epitomise that era. The sequins, the drop waist dresses, the beading, the hair accessories, the hats. We love the 1960s too. The Mary Quant style.”
“We also take a lot of inspirations from our customers and listen to feedback and try, along with high quality vintage, to source timeless fashion items that will be the fashion classics of tomorrow.”
(1920’s style hair clip)
Why do you think retro and vintage style is still so relevant and popular in 2012?
“One of the main reasons why vintage and retro style is so relevant and popular in 2012 is its ability to fit the way we live today. Fashion has evolved and it’s accepted that just because you fulfil a certain role in society it doesn’t have to influence the way you dress. By mixing old and new you can create amazing individual looks. Here in the UK especially style is so eclectic. Vintage fashion allows people to experiment and if you know where to look there are many bargains to be found. Modern designers often take inspiration from classic lines and styles that filters to the high street. From talking to our customers we know they then use this as inspiration when they come to vintage fairs and seek out something of the same ilk to give vintage a modern twist.”
(I adore this dress as I think it has a real gothic feel to it, which also happens to be incredibly on trend for A/W 2012)
What do your working days being the drive behind History’s Attic involve?
“There is no such thing as a typical day here in the Attic. I am passionate about what I do and I am involved in everything from sourcing and selling products to designing marketing materials and completing the accounts. Finding the best products for our customers is the driving force behind what we do. I am very particular about what makes it onto the website and what we take with us to fairs and events.”
(Vintage McClaren Kelly Bag)
For you, what is the most memorable item you have hand made so far?
“The bouquet that I did for Creative Soul Photography in Atlanta USA. I never thought something I had made would look so incredible, the way they styles it was incredible and the pictures are amazing!”
During the festive season one of the most awkward things that can happen after you have carefully put together an outfit for the occasion, is noticing other women wearing the same dress! Then the whole ‘who’s wearing it best’ debate begins. I’ve learned that by wearing retro or vintage clothes your look will actually be timeless and original.
(1980’s party dress)