Normally when you see an empty shop you assume it’s either another business that’s fallen victim to recession or the remains of a pop-up that you’ve just missed.
This empty shop is a Manchester based project by the charity Mustard Tree, who will be accepting pre-loved clothing from people. Throughout the day fashion bloggers and stylists will bring their on-trend touch to style up the donated items. But if shoppers see something they like they will have to hurry to the till, as the shop will be emptied every evening.
Donations may be sold in the shop to raise money for homeless projects in Manchester or given directly to homeless people desperately trying to keep warm in the freezing temperatures.
A similar project has already had success in Brazil.
The project will launch on January 23rd and be located in the Manchester Arndale (in front of Next) for ten days.
The new year is a great time for a fresh start, so lets have a rummage through our wardrobes and finally let go of those clothes and accessories that just don’t suit us anymore. Plus it will make space for all of that sales shopping!